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15-second Commercial Effectiveness Can 15-second television commercials be as effective as 30-second or 60-second spots? POLL RESULT Can 15-second television commercials be as effective as 30-second or 60-second spots? a) Yes, they give media buyers and planners and advertising agencies more flexibility in establishing the brand 29%  b) Yes, so long as the commercials are part of a multimedia campaign that extends the brand in a greater way 52% c) No, a longer commercial length is needed to better bring the message to the television consumer 19%
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