The year-long marketing initiative, "Compartiendo Entre Amigas," kicked off January 30 with a special broadcast on Univision and extends to content segments that will air on "Despierta América" and as well as into the broadcasters' digital and radio prope ...

Looking to help Latinas better manage their finances and learn how to save, P&G's Tide brand launched a series of workshops - Tide "Más Valor por tu Dinero" Home Economics Seminars. The workshops will be held in five markets ...

After a one year hiatus, Univision will once again hold a traditional Upfront presentation. The May 20 event will showcase programming on Univision and TeleFutura as well as on cable network, Galavisión ...

Hispanics' rapidly increasing purchasing power - estimated to hit $1.3 trillion by 2013 - drove Consumer Reports to publish the first-ever Spanish-language edition of its annual products guide - "Guía de Compras 2010 de Consumer Reports." ...

The first Ipsos-Telemundo poll focused on the 2010 Census, exploring how much Latinos know of the population count and any concerns they have over the security of the information they provide on the census forms. ...

During the first nine months of 2009, cosmetics brands allocated $51.66 million dollars in the Latino media tracked by Nielsen. The bulk of advertisers' dollars - $32.01 million - were invested in Spanish-language network television ...