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January 4, 2010 | Vol. 14 No. 1 Volume 14 - Number 1 | January 4, 2010CENSUS Let's Hit The RoadHispanic Market Weekly
The "2010 Census Portrait of America Road Tour" will exhibit at some 800 events nationwide, from local parades and festivals to major sporting events like the Super Bowl and NCAA Final Four. ... CAMPAIGNS An Inocentada From KraftHispanic Market Weekly
The celebrity prank was the first effort of a 39-week campaign with Univision that will see Kraft Singles - and its "Don't Be Fooled" tie-ins - appear on "Sábado Gigante" and "Escándalo TV." ... MARKETING P&G Seeks Help From Latin American BrandsHispanic Market Weekly
Targeting recently arrived Latinos who are more familiar with brand names from their home countries, P&G has introduced a U.S.-version of its Ariel laundry detergent and incorporated some of the customs preferred by consumers in Latin America. ... TELEVISION Comcast Boosts Latino Offerings In Merrimack ValleyHispanic Market Weekly
The expanded Hispanic tier nearly triples Comcast's previous offerings at the local level in the Merrimack Valley and now offers 55 Spanish-language networks plus 300 Hispanic On Demand options. ... INDUSTRY Hispanic Advertising: AirlinesHispanic Market Weekly - Industry Snapshot
During the first nine months of 2009, airlines invested $14.59 million in advertising in Spanish-language media, that's down from $21.03 million for the full year 2008. The steepest decline came in Spanish-language network television. ...
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