Volume 14 - Number 35 | August 30, 2010

 
 
 

Hispanic Market Weekly Vol. 14 Issue 35

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ACCOUNTS

Slang Taps Vox Collective

Hispanic Market Weekly
The New York-based shop will develop strategic positioning, creative teasers and a launch campaign for the "Lucha Libre AAA Heroes del Ring" video game. "Heroes del Ring" brings well-known luchadores to life in a game-play mode. ...
 
 
AGENCIES

A New Strategy

Hispanic Market Weekly
Gustavo Razzetti's newly launched consulting firm - StrategicSense - focuses on multicultural opportunity, multicultural strategy and agency management. He will work with agencies and clients to develop the best fitting multicultural approach. ...
 
 
TELEVISION

"El Show de Cristina" To End Its Run

Hispanic Market Weekly
After two decades on Univision, the final program is slated for November 1, the first day of the November sweeps period. Host Cristina Saralegui will remain with Univision, hosting various special programs. ...
 
 
ONLINE

Terra Turns On The Music

Hispanic Market Weekly
The daylong concert - Terra Music Fest - will kick off its "Live & Loud" online music platform, which features exclusive concerts, chats with artists and live events. The lineup includes Nelly Furtado, Fefe Dobson and Belanova. ...
 

 

 
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