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August 30, 2010 | Vol. 14 No. 35 Volume 14 - Number 35 | August 30, 2010ACCOUNTS Slang Taps Vox CollectiveHispanic Market WeeklyThe New York-based shop will develop strategic positioning, creative teasers and a launch campaign for the "Lucha Libre AAA Heroes del Ring" video game. "Heroes del Ring" brings well-known luchadores to life in a game-play mode. ... AGENCIES A New StrategyHispanic Market WeeklyGustavo Razzetti's newly launched consulting firm - StrategicSense - focuses on multicultural opportunity, multicultural strategy and agency management. He will work with agencies and clients to develop the best fitting multicultural approach. ... TELEVISION "El Show de Cristina" To End Its RunHispanic Market WeeklyAfter two decades on Univision, the final program is slated for November 1, the first day of the November sweeps period. Host Cristina Saralegui will remain with Univision, hosting various special programs. ... ONLINE Terra Turns On The MusicHispanic Market WeeklyThe daylong concert - Terra Music Fest - will kick off its "Live & Loud" online music platform, which features exclusive concerts, chats with artists and live events. The lineup includes Nelly Furtado, Fefe Dobson and Belanova. ...
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