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"El Show de Cristina" To End Its Run

Hispanic Market Weekly
August 26, 2010
After two decades on the air, Cristina Saralegui's "El Show de Cristina" will end its run on Univision in November. Saralegui will remain with Univision, hosting various special programs. ...
 
 

Publix consolidates Hispanic duties with non-Latino shop

Hispanic Market Weekly
August 10, 2010
Parting ways with long-time Hispanic agency MGSCOMM, the Florida-based supermarket chain has consolidated its Latino-focused marketing efforts with total market shop 22squared. ...
 
 

Wendy's Names A Winner

Hispanic Market Weekly
August 10, 2010
The quick-service restaurant chain has selected The Bravo Group as its Hispanic agency of record. The account is valued at $20 million. Since 2001 Wendy's had worked with The Vidal Partnership as its Latino agency. ...
 
 

Wendy's Selects Two Finalists

Hispanic Market Weekly
July 13, 2010
Bromley Communications and the Bravo Group will face off in a "creative shoot-out" to determine who will handle Wendy's Hispanic marketing efforts. The Vidal Partnership and Casanova Pendrill are out. ...
 
 

Univision reorganizes local sales efforts

Hispanic Market Weekly
June 24, 2010
The newly created Univision Local Media division will oversee operations and sales for Univision's local television stations, Univision Radio and local interactive properties. ...
 
 

Frank Flores leaves SBS

Hispanic Market Weekly
June 16, 2010
After a year as chief revenue officer of the Miami-based media company, Frank Flores has left SBS. The circumstances surrounding his departure are unclear. ...
 
 

Monica Lozano Takes Top Post at ImpreMedia

Hispanic Market Weekly
May 24, 2010
Mónica Lozano has been named CEO of impreMedia. She maintains her role as publisher of La Opinión. Mike Wortsman, who has served as interim CEO since January, is now Chairman of the Board of Directors of impreMedia. ...
 
 

Changes at the helm of Mega TV

Hispanic Market Weekly
May 7, 2010
José Pérez named to replace Cynthia Hudson. A network-wide reorganization sees the departure of four veteran executives. ...
 
 

Arturo Durán leaves impreMedia Digital

Hispanic Market Weekly
May 5, 2010
Arturo Durán, CEO of impreMedia Digital, has left the newspaper and magazine publishing company. Circumstances surrounding his departure are unclear. ...
 
 

Univision Signs With Disney For Co-Production

Hispanic Market Weekly
March 24, 2010
Univision Communications has signed a contract with the Walt Disney Company to co-produce a primetime telenovela en español. ...
 
 

Nine top-name sponsors sign on for the fourth season of Univision's "Nuestra Belleza Latina."

Hispanic Market Weekly
March 11, 2010
Colgate-Palmolive Co., Crystal Light and Walt Disney Parks & Resorts sign on as first-time sponsors of the reality show-beauty competition. Six veteran sponsors return with expanded placement and integration opportunities. ...
 
 

Cynthia Hudson-Fernández Resigns from Mega TV

Hispanic Market Weekly
February 26, 2010
After nearly four years at the helm of Mega TV, Cynthia Hudson-Fernández leaves SBS - owned Mega TV ...
 
 

Juan José Núñez Leaves starMedia

Hispanic Market Weekly
February 24, 2010
After eight years at the helm of France Telecom-owned starMedia, Juan José Núñez is moving on ...
 
 

Mike Wortsman to lead impreMedia on an interim basis

Hispanic Market Weekly
January 8, 2010
Former Univision Television Group COO Mike Wortsman will lead impreMedia - the largest publisher of Spanish-language newspapers in the U.S. - as interim CEO following John Paton's sudden departure. He will lead the publishing company while Paton's replace ...
 
 

Telemundo Revamps News Strategy; Replaces Pedro Sevcec

Hispanic Market Weekly
December 14, 2009
Telemundo expands its news content - extending newscasts and news-oriented programs to digital and mobile platforms. José Díaz-Balart takes the reins at "Noticiero Telemundo" from Pedro Sevcec who leaves the network. Local newscasts will boost ...
 
 
 

 

 
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