It's their new media consumption habits - television, the internet, radio, video games, movies, iPods or MP3 players, and wireless phones - that's making the marketplace increasingly attractive, albeit challenging. ...

As Latinos spend more time outside the home, away from the television set, or distanced from the car radio during their daily commute, the internet and mobile devices deliver the news, information and contact they crave. ...

Original productions and long-running hits dominated the stage last week during Spanish-language networks' presentations for the 2010-2011 television season. Several networs returned to tradition, hosting formal presentations in New York. ...

Top of mind this year are multiplatform offerings, many of them combining three screens - television, computer and mobile phone; and brand integration opportunities where top name products are woven into programs. ...

As the 2010-2011 Upfront kicks into high gear, Latino broadcast and cable networks alike are looking for novel ways to showcase content while taking into account clients' cost-consciousness and the desire to keep their brand in front Hispanic consumers. ...

Hispanic artists and labels can no longer depend on album sales as a primary revenue stream, so the industry has been forced to seek out other methods. The goal is for a brand, a content provider and an artist and its label to create a win-win-win ...

A dismal 2009 behind them, Latino-focused magazines are seeing signs of a recovery as advertisers again turn to glossies and readers continue to crave and consume their content. ...

Despite the death knoll that has claimed many a title over the last three years, some Spanish-language newspapers have bucked the trend and posted gains; at others, the declines have ebbed. Hispanic newspapers posted a 10.7 percent loss in advertising. ...

It's far from secret that Latinos love all things entertainment. From live performances and concerts to music, sports, television and even video games, savvy marketers have picked up on the cues. Many are now placing entertainment front and center ...

The economic debacle that sent advertisers scurrying and put marketing dollars on an ultra-tight leash undoubtedly left its mark on Spanish-language television networks. Still, industry executives remain optimistic about the future ...

It's no secret that Hispanics love to talk. For many, a mobile phone is indispensable, often replacing traditional land lines. Wireless service providers have certainly taken notice, increasing Latino advertising budgets and marketing campaigns, and intro ...

Contemporary Latino teens and young adults are even harder for marketers to pin down than their non-Hispanic peers. Engaged with all types of media, new and old, they give multitasking new meaning as they shift, effortlessly, between Spanish and English ...

With some 16 million Hispanic children in the U.S. and their ranks expanding rapidly, today's marketers cannot afford to ignore them ...

Puerto Rico has emerged as an enchanted isle for some of the biggest brands in the world. Yet the advertising market is mired in a tremendous slump, and expects to finish 2009 with $550 million in revenue - a 27 percent drop from 2005 ...

The explosion of social platforms is transforming the digital world faster than you can tweet. Agency and digital media executives say no marketer should ignore the implications of social 'media' on the Hispanic market. ...