| LATEST NEWS NEWS BRIEFS Ramón Escobar and Telemundo, WSKQ-FM "Mega 97.9", WUNA-AM, Harry Neuhaus, Maribel ViteriHispanic Market WeeklyEscobar will oversee network news operations. For news on WSKQ-FM, WUNA-AM, Harry Neuhaus, and Maribel Viteri... HISPANIC MARKET WEEKLY TOP STORIES ACCOUNTS U.S. Cellular Calls On LápizHispanic Market WeeklyThe Chicago-based shop now handles strategic planning and creative development for U.S. Cellular as well as promotional advertising targeting Latinos. U.S. Cellular has been active in the U.S. Hispanic market since at least 2002... TELEVISION Liberman Buys Full-Power In DenverHispanic Market WeeklyPlans call for launching Liberman's signature Estrella TV on newly-purchased KWHD-TV in Denver in the second quarter. The price tag for the full-power, must-carry station: $6.5 million in cash. It marks Liberman's entry into Denver... INDUSTRY Hispanic Advertising: Hotels and ResortsHispanic Market WeeklyDuring the first nine months of 2009, hotels and resorts allocated $10.41 million dollars in the Latino media tracked by Nielsen. The bulk of advertisers' dollars - $5.56 million - were invested in Spanish-language spot television commercials... |
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